Document Type : Original Article

Author

• mahboobeh Alimohammadi

PhD of Social Communication, Faculty of Communication Sciences Allameh Tabataba’i University, Tehran, Iran.

Abstract

Electoral debates are one of the most important methods of propaganda in today’s world of politics. These debates, the starting point of which must be followed in rivals’ speeches to get ahead of each other, are more than a century old in Western countries such as the United States and France. This trend continued to gain strength with the help of print, radio, and television media, becoming a definite and undeniable part of the electoral system of many countries. Therefore, many thinkers in politics and communication decided to draw the components of a desirable debate to make this group of debates more effective and get better results from them. Among these models, we can mention the three-dimensional debate model, which includes three elements: people, media, and candidates. Although this model has features such as explaining the role, how to improve the performance and how the elements interact, it is nevertheless a model derived from the Western intellectual-political system, therefore, for a country like Iran that has other principles such as religion in its thinking and policy structure. He knows it is not desirable. For this reason, the present study provides a model for media-electoral debates by studying the Islamic characteristics of debate through documents and interviews with eleven experts. This model provides specific duties and rights for all three pillars by defining the people, the candidate, and the media.

Keywords

• electoral debates
• media three-dimensional model
• western debates
• Islamic debates